The Digital Product Playbook
A finished plan to price, build and sell your own first digital product.
€59.00 excl. VAT ≈ 1 475 KčDelivered by email once your order is confirmed.
What you'll be able to do
Existing guidance on this is either free and shallow (a blog post) or expensive and open-ended (a membership course that never quite finishes). This is one fixed-price, self-contained bundle — a PDF guide plus six videos — built to take you from "I have an idea for a digital product" to "I’ve priced it, built it and made a first sale," without a subscription that keeps billing after you’ve stopped watching.
What's inside
- Picking a product worth building
- Scoping what’s in v1
- Pricing it like a real product
- Building the thing
- Writing the page that sells it
- Getting the first sale
Format & length
| Formats | PDF, MP4 |
|---|---|
| Length | 1 PDF guide (approx. 80 pages) · 6 video lessons (approx. 2 hours total) |
| Compatibility | Any PDF reader; MP4 plays in any standard video player, no streaming account required |
| License | Personal use — for building and pricing your own product |
| Updated | August 2026 |
Who it's not for
This is written for someone starting from zero-to-one on their own product — not for a team that's already shipping and selling digital products and wants an advanced growth playbook. If you're past "how do I price and launch this," the six chapters here will feel basic.
Playbook FAQ
Do I need any existing audience to use this?
No — chapter 6 specifically covers getting a first sale without an existing audience or ad budget, but having one helps.
Is this a course with live sessions?
No — it’s a self-paced, fixed-price bundle: one PDF and six videos, watched and read on your own schedule.
Does it cover a specific type of digital product?
The framework applies to templates, Notion systems, asset kits, courses or any packaged digital deliverable — it’s not tied to one product category.
Want to see what a finished, priced catalogue looks like in practice? Browse the shop
Idea to first sale, on your own schedule.
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